about

A U.S. Air Force personnel kneeling in front of a military cargo plane on the tarmac.

my story

Throttle & Honor was born from a lifetime of service, family, and the freedom of the open road.

I spent 25 years in the United States Air Force, serving alongside men and women who defined grit, loyalty, and honor. Those years shaped everything about me — how I work, how I lead, how I raise my kids, and how I carry myself every day.

I’m a father of three, a dedicated husband, and when I’m not with my family, I’m on my 2014 FXDB chasing the kind of clarity you only find behind handlebars. Riding has always felt like the natural continuation of my military life — the discipline, the focus, the respect, the unspoken brotherhood. Different uniform, same code.

Throttle & Honor is the bridge between those worlds. It’s for the riders, the veterans, the hard workers, the ones who live by a standard even when no one’s watching. Every design reflects that mindset — clean, bold, American, and built with purpose. This isn’t fast fashion. It’s a statement about who you are and what you stand for.

If you wear Throttle & Honor, you’re part of a community that values discipline, freedom, and the warrior spirit — on the road and beyond.

styling process

My styling process isn’t about trends — it’s about building clothing that reflects a code. The same code veterans live by. The same code riders carry on the road. Discipline, respect, freedom, grit.

I start with the message. If a design doesn’t honor the warrior spirit, it doesn’t happen. Every graphic and every phrase has to mean something to the people who don’t quit.

Then I build the look: clean lines, strong shapes, bold statements. Nothing soft. Nothing watered down. I design like I ride — direct, intentional, and with purpose. Colors come from the lifestyle: asphalt black, steel gray, sand, OD green, deep reds. Colors that feel earned.

I test every design by picturing it on someone who lives by a code — a veteran rolling out at sunrise, a rider carving through the desert. If it doesn’t fit that world, it doesn’t go out.

Throttle & Honor isn’t fashion. It’s identity. My process is simple: create apparel that reflects the people who inspire it.